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Counter Tobacco Podcast


Jul 28, 2020

This episode is designed to answer all your questions about heated tobacco products, or as the industry refers to them, "heat-not-burn" products. This episode covers their design and safety, assesses their marketing and current regulation, examines a bit of the newer research and literature on the products, explains the FDA's 'modified risk' label authorization for the IQOS Heated Tobacco System, and considers policy options moving forward.